Good ideas are worth tweaking - and the Sioux Falls Area Chamber of Commerce´s implementation of another community´s idea of a "PR" committee evolved into the Ambassador Committee, which is celebrating its 50th Anniversary this year.
According to former Membership Services Director Betty Ordal, the Ambassadors started when someone who did business in Sioux Falls and Sioux City suggested that Sioux Falls should use an idea from the neighbors from the south and form a group to be the public relations effort for the Chamber and the city. Ordal worked at the Sioux Falls Area Chamber of Commerce for 48 years, retiring in 2014. When she started at the Chamber, the Ambassador Committee was in its early stages. . .
Volunteers make a difference to Chamber, community
The Sioux Falls Area Chamber of Commerce has had a profound impact on the region in more than a century of service in executing its mission: to advance and promote the economic health and quality of life of the region. A group that has been instrumental in the Chamber´s growth and influence is the Ambassador Committee, which is charged with selling the benefits of becoming a Chamber member.
Ambassadors help sell Chamber memberships by calling on their contacts and new businesses. They work in teams or with Chamber staff to talk about the value of investing in the community through the Chamber of Commerce. With critical input from our Ambassadors, the Chamber has expanded and adjusted its member benefits over the years as the community continues to grow. . .