• December 2018

Five questions with Shannon Nordstrom


Shannon Nordstrom is Vice President and General Manager of Nordstrom's Automotive Inc. and is a co-host of the nationally syndicated "Under the Hood Show." He is active in the community, serving on the Garretson School Board, the Sioux Falls Prayer Breakfast committee, the Better Business Bureau advisory board, Southeast Tech advisory council for Collision and Automotive Tech and as chairman for the Automotive Recyclers Association Certified Auto Recycler Committee. Shannon and his wife Tamie have three children: Riley, Madisen and Ava.

Q: Why does your company choose to invest in a Chamber membership?

A: We are very interested in staying connected to this vibrant marketplace of the Sioux Falls area. The Chamber keeps us informed and on the list of the things and businesses that make it happen!

Q: What is the best piece of advice you have received?

A: Listen and respect your elders, learn from them, but don't be limited by old processes. Be willing to use your creativity and allow the creativity of people around you be respected and included. Everyone needs a win, big or small, not just you! My mom gave us confidence to tackle anything and made us believe we could do it. She was right! My dad set the pace and the work ethic that drives all of us kids today. Dad would also say "remember you represent yourself, your family name and your savior Jesus." I tell my kids these things today.

Q: How did you choose your profession?

A: Our family business started right on the very dairy farm that it is on today. I left after high school to explore telecommunications at technical school. I did not see my future in farming and I was very interested in the car business, but I did not see it ever separating from being a sideline business for the farm. Well, once I got into the detailed electronics side of the telecom, I lost interest in that. Upon prayer, I asked my parents if I could come back to work on the car business, try to grow the parts business and continue to buy and sell cars, which I was doing even as I was going to school. When I came back in 1988, we had 5 employees. Today we have 75 in the entire corporation. Wow, what a ride it has been and continues to be!

Q: What is a skill that you'd like to learn and why?

A: I would at some point like to learn Spanish. I have started many times and not gotten very far. It would be great to be able to communicate better with some great Latino friends and customers we have developed over the years.

Q: What was your first car?

A: A 1974 Orange Datsun pick-up was the first official one. I drove everything under the sun since I was old enough to see over the steering wheel. We grew up with cars, trucks and tractors, and living at Huset's Speedway, what could go wrong? I had an El Camino, Trans Am and Buick Regal Grand National as some of my cars in the younger days – all were repaired vehicles and were fun vehicles that still influence my tastes today.

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