• July/August 2018

Visitor Industry Updates

Visitor industry to welcome interstate travelers

The Sioux Falls Convention & Visitors Bureau (CVB) and several local hospitality partners will greet visitors at the Valley Springs Information Center along Interstate 90 on Friday, July 20 and Friday, Aug. 3. These events give the local hospitality industry an opportunity to draw visitors off the interstate and promote the community’s attractions, events, hotels and restaurants, and to inform visitors why Sioux Falls is the best place to stop and experience all there is going on in the community. The CVB will offer Sioux Falls visitor guides, visitor maps, Falls Park brochures and warm hospitality!

Sioux Falls Set to Host Catholic Daughters of the Americas

Sioux Falls will host the Catholic Daughters of the Americas Biennial National Convention on July 17–22. This is the first time the Catholic Daughters of the Americas will stage an event in South Dakota and it also coordinates with the 100th anniversary of the South Dakota State Court as a division of the organization.

The convention will take place at the Sioux Falls Convention Center with the Sheraton Sioux Falls Hotel as the headquarter hotel. Over 1,000 people will attend from across the United States. The convention is estimated to generate over $1 million in economic impact.

Connect FAM allows planners to experience Sioux Falls

The sales team of the CVB will host a Connect Familiarization Tour (FAM) on July 17–19.

Connect Meetings is an organization that the CVB has partnered with to identify association meeting planners from across the country that could potentially hold their convention, meeting or event in Sioux Falls. Over the past several years, the CVB team has attended several Connect Trade Shows which have proven to be a good lead source for Sioux Falls.

Based on criteria specified by the CVB, thirteen meeting planners have been selected to personally visit Sioux Falls and experience the city’s convention/meeting/event climate first-hand. The goal of the Connect FAM is to showcase Sioux Falls and to familiarize the group with all of the city’s meeting and convention amenities along with our vibrant arts, culture and culinary scene. The CVB, along with numerous industry partners, has developed an action-packed three-day agenda. The meeting planners will experience a “Taste of Sioux Falls,” a walking food and dessert tour in historic downtown, tours of hotels and meeting facilities, visits to Falls Park and several attractions, and will attend a local favorite event: Hot Summer Nites.

Sioux Falls FAM Tour Contest

The Sioux Falls FAM Tour Contest was completed on June 15. Four hundred cards were distributed to businesses throughout the community. The contest challenged local visitor industry employees to choose 10 of the 18 Sioux Falls attractions to familiarize themselves with in order to cross-sell the city to tourists visiting our community this summer.

The Grand Prize winners are: Peggy McGuire, Holiday Inn City Centre, and Benjamin Gadberry, The Outdoor Campus. The $25 Gift Card winners are: Ali Newville, Conner Bergh, Elizabeth Cisar, Jill Baird, Jill Turbak, Kama Konda-Varilek, Katie Travis, Kayli Stueven, Michelle Donis-Perez and Nichelle Lund. The business winners of the “Sweet” Prizes are: Holiday Inn City Centre and Stockyards Ag Experience.

Thank you to The Outdoor Campus and Crooked Pint Ale House for their sponsorships. Thank you to the participating attractions as stops on the tour: Butterfly House & Aquarium, Center for Western Studies, Falls Park Visitor Information Center, Fernson Brewing Company, Great Plains Zoo & Delbridge Museum of Natural History, Mary Jo Wegner Arboretum, Museum of Visual Materials, Siouxland Heritage Museums (2 attractions), The Outdoor Campus, SculptureWalk, SkyZone, Stockyards Ag Experience, Strawbale Winery, Thunder Road, Washington Pavilion, Wild Water West Waterpark and WoodGrain Brewing Co.

CVB to attend Connect Marketplace

Staff of the CVB will attend Connect Marketplace in Salt Lake City at the Salt Palace Convention Center on Aug. 23–25. Connect Marketplace is an annual education conference and appointment-only trade show that hosts five unique tracks dedicated to the Association, Expo, Specialty, Corporate and Sports markets. The marketplaces run simultaneously, allowing CVB sales managers to capitalize on the one-on-one appointment schedules in the Association, Specialty and Sports markets. In addition to appointments, CVB staff will attend general sessions, educational workshops and networking events.

The show is produced by Connect Meetings whose mission is to connect people, places and ideas. The CVB partnered with Connect to qualify meeting, event and sports professionals who will be attending the show that indicated they are considering planning in the Midwest region. The CVB mailed out a gift along with an introductory letter before the conference as an effort to increase Sioux Falls’ exposure and generate qualified appointments.

Volunteers needed for GreatLIFE Challenge

The Sioux Falls GreatLIFE Challenge will return to Willow Run Golf Course Aug. 30–Sept. 2 as part of the LPGA Symetra Tour. This four-day golf tournament will feature some of the top female golfers from around the world as they compete for the top prize. Volunteers are needed to help make the event a success, including host families for the players. For more information or to sign up, visit greatlifechallenge.com.

2018 State Amateur Baseball Tournament

The 2018 State Amateur Baseball Tournament will be held Aug. 1–12 at Karras Park, home of Ronken Field, on Augustana University’s campus. A total of 35 games will be played during the nearly two-week event. Over 800 players from all over South Dakota will participate. Game day sponsorship and fence sign advertising opportunities are still available, as well as group and corporate ticket sales. Contact Tim Huber at (605) 274-5541.

Influencer campaign launches

A new campaign encourages both residents and visitors to become influencers for Sioux Falls by helping to promote travel to our city. Influencers are asked to publish five posts showcasing Sioux Falls on their social media channels. In return, they will receive a Sioux Falls t-shirt and be entered to win one of five $50 Visa pre-paid cards. Individuals interested in becoming an influencer are asked to go to visitsiouxfalls.com/influencer for more information.

CVB to exhibit at ASAE Annual Meeting & Expo

The CVB will exhibit at the American Society of Association Executives (ASAE) Annual Meeting and Exposition Aug. 18–21 in Chicago. The ASAE Annual Meeting & Exposition is one of the largest industry shows, bringing together thousands of association professionals and industry partners from around the world. The show will feature educational sessions, networking opportunities and a bustling exhibit hall over the course of three days.

Director of sales Alexandra LeBlanc and sales managers Anna Eliason and Jackie Wentworth will attend ASAE to promote Sioux Falls as a premier destination for conventions, meetings and events.


If you have an upcoming event that you want visitors to know about, be sure to submit it to the CVB’s website. Go to visitsiouxfallsevents.com to create an account and then submit as many events as you would like. This page has some of the highest web traffic on the CVB’s website, so you certainly won’t want to miss this opportunity to have your event noticed by visitors.

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