• November 2018
  • A PUBLICATION OF THE SIOUX FALLS AREA CHAMBER OF COMMERCE

Make networking work for you

By Deborah McIsaac
Sioux Falls Area Chamber of Commerce

You make our chamber strong. Your investment in the Chamber supports a myriad of programs and services that move our economy forward and strengthen our quality of life. You do not need to lift a finger to receive value from your chamber membership, we are always working for you.

Your Chamber of Commerce is here to be your strategic partner. Regardless of the location, size or stage of your business, your Chamber membership can align to your overall business goals. Strategies morph as your business grows and develops. Your Chamber membership is crafted to grow and develop with you as well.

Generally, we find that what members value most fits into three areas: advocacy, involvement in the community and marketing message. We refer to these as A.I.M.

Advocacy

Public policy affects all aspects of business. Your chamber advocates sound business policy for all members. We are consistently monitoring local, state and federal issues that affect business and the development of the Sioux Falls area. The advocacy page on siouxfallschamber.com summarizes these efforts and you can stay informed about ongoing policy issues subscribing to the Chamber Advocate. A quick soundbite of current affairs is also available through the Chamber Advocate podcast. This is a new service for members on the go, who desire their information minutes at a time. A listing of all elected officials is available, spanning from school board contacts to local, county, state and federal representatives. A bill tracker is available tiered by member-driven priorities and updated weekly during legislative session. Your Chamber's legislative platform is created by the Issues Management Council's thoroughly vetted process and approved by the Chamber's Board of Directors. Policy statements, issues briefs, position statements and a full legislative report are at your disposal.

Involvement in the community

Your chamber membership supports community progress, through long term partnerships within our community and surrounding areas. We bring together government, non-profit and for-profit organizations to identify, discuss and develop solutions to community issues. Your chamber fosters an environment of collaboration, because when we work together we all succeed. This collaborative spirit ensures the sustainable growth Sioux Falls has enjoyed.

Marketing message

Your Chamber membership provides a path for promotion and numerous opportunities to tell your story to the community and over 2,000 Chamber member organizations. Various paid advertising options are available, including siouxfallschamber.com, Chamber News magazine, Quickly and more. There is a diverse menu of sponsorship and event venue opportunities available of varying price points and commitment levels. In addition, there are multiple avenues to share your business news at no charge. The Chamber News has a promotional page called Faces & Places where you can share new hires, promotions, business awards, leadership changes and more. The members only section of siouxfallschamber.com allows you to create a member-to-member discount, fostering chamber member loyalty. Siouxfallsevents.com is a free community calendar to post your upcoming events and it is also printed in Chamber News. We also encourage you to tag the Chamber in your own social media posts, and to build up your fellow Chamber organizations by posting about your excellent experiences using #sfchambermember. Your communications and membership department can provide guidance to maximize your exposure as it aligns with your overall mission.

Your Chamber membership provides many pathways to engagement depending on the underlying goal for your business. Marketing and promotion are priorities in growth phases, while more developed businesses may add a focus of community involvement as a business strategy. Advocacy affects all businesses but may have a stronger effect on your business during specific legislative sessions. At all times, your chamber and your fellow members are working with you and for you. Progress is everyone's business.

Thank you to our Chamber News Premium Sponsors

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