• November 2019

Five questions with Char Roth


Char Roth is the controller and human resources manager for Stan Houston Equipment Co. She holds a BA in economics and political science from SDSU and is a graduate of Leadership Sioux Falls. Roth has served on both the Bid Board and Advisory Council for the Sioux Falls Convention & Visitor's Bureau and is currently a Make-A-Wish South Dakota Wish granter, EmBe Women's Leadership mentor and Junior Achievement volunteer. She enjoys spending time with her husband Dan and children Emma and Grant... and she can bake a mean chocolate chip cookie.

Q: Why does your employer choose to be a Chamber member?

A: Stan Houston chooses to be a Chamber member because it is important to be part of the community and to support the potential growth that the Chamber helps attract to the area.

Q: How did you choose your profession?

A: I think it is safe to say I grew into my profession. I love numbers and people, so working in accounting and human resources is a great fit. I am fortunate to combine both.

Q: What is the best piece of advice you have received?

A: Don't be too quick to judge. Early on in my career I met people wearing T-shirts and blue jeans, I had no idea of their occupation. When I did find out I was quite surprised... but I knew them first as a person/customer, so what they did for a living didn't matter. Everyone has a story, and I love to learn people's story.

Also, be a good listener. The saying "sometimes the smartest person in the room is the quietest" resonates – learn to listen and observe, weigh the facts and make your point.

Q: What is something you are proud of?

A: On the personal side I am a proud parent; I love encouraging my kids to try new things and hope they find their niche in this big world. I am also proud of helping to create Hot Harley Nights 25 years ago, a regional event that draws thousands to Sioux Falls. Most importantly, the event has heightened the awareness of Make-A-Wish South Dakota and contributed a great deal of financial support to a great organization.

Q: What do you think is one of the biggest challenges facing our community today and how should we tackle it?

A: One challenge Sioux Falls is facing is making sure our workforce is diversified. We have a need for a variety of skilled people – at all levels. I think it is great to see local businesses partner with our area schools to promote skilled labor training and employment opportunities. Partnering businesses with high schools to provide job info, career knowledge, training and resources is vital – and hopefully it will help students see the opportunities to stay local and create a livelihood here.

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