Small Business Saturday was founded by American Express Open in 2010 to be celebrated on the Saturday after Thanksgiving. This year it falls on Saturday, Nov. 30 — between the big box shopping days of Black Friday and Cyber Monday.
This day was created to rally communities to support small businesses during the holiday season. The Small Business Association has been a cosponsor since 2011, encouraging independent businesses to use this opportunity to drive more traffic to their brick and mortar stores, as well as online. This is the 10th year of this special event.
Locally, small businesses use the day to help drive traffic to their stores. In 2018, Downtown Sioux Falls shared a proclamation to celebrate small businesses and encourage shopping on Small Business Saturday. Plans are in the works to repeat this in 2019, said Sadie Swier with Downtown Sioux Falls, Inc.
"We love having Small Business Saturday downtown — but it's all over the community. Last year there were more than 30 businesses that did some sort of promotion or special to get people into their doors and give people an overall experience," Swier said. "We're working together to push that message of help your neighbors, help your friends, help your family, because those are the people who benefit from those dollars."
Using the Small Business Saturday Facebook page, small businesses can get access to free marketing and promotional tools developed for this day as well as other resources.
Shoppers want an experience, Swier said, and by collaborating for events like Small Business Saturday, businesses can work together to create opportunities to bring people to their stores. Details are still finalized for Downtown's 2019 Small Business Saturday. Other small businesses throughout the community will also have specials with the intent of bringing people into their brick and mortar stores.
"Shoppers will sense that special experience of community that you cannot get by yourself when you're shopping in your pajamas. Small Business Saturday offers a chance to experience community by helping your friends, families and small businesses — and you don't have to get up at 5 a.m.," Swier said.