• February/March 2020

Five questions with Gabrielle Hoing


Gabrielle Hoing is a proud USD grad with a bachelor's degree in health services administration and has been working in health care for more than 15 years. Gabby launched Kore Cares, a home care agency, in early 2016. In addition to running a business, she is active in both the Sioux Falls and Hartford chambers of commerce and volunteers with Active Generations, the Black Hills Veterans March and more. She was nominated for the Chamber's YPN 4 Under 40 Award in 2019. Gabby resides in Hartford with her husband John, sons Rowdy and Rusty, and a puggle named Daisy.

Q: How did you choose your profession?

A: I knew I wanted to do something where I could help people and make a difference. One of my high school friends encouraged me to apply at the local nursing home. Through that experience I realized that I loved getting to know people and care for them, but I was also very interested in how organizations worked from the business side of things. This is when I decided to obtain a business degree with a major in health services administration from the best business school in the region, USD. Go Yotes!

Q: Why does Kore Cares choose to invest in a Chamber membership?

A: When we first started this business the support from the Chamber was more than we expected. I truly appreciate the Chamber providing us with opportunities to connect and build relationships throughout the community. I love discovering and learning about other businesses in town and how we can support one another. The Chamber has also provided us with a variety of educational events that have been very beneficial as a small business owner.

Q: What is a skill that you'd like to learn and why?

A: I am always looking to strengthen my leadership skills and communication skills. Communication is key to succeeding in both personal and professional life.

Q: What might someone be surprised to learn about you?

A: I attended one of the last country schools in South Dakota and part of my childhood was spent in Norris, South Dakota. If you have never heard of Norris, I challenge you to look it up. You will find it south of Murdo in between the Pine Ridge and Rosebud Reservations.

Q: What is your favorite thing about Sioux Falls?

A: The people and the family-friendly events! The people in this community have been so supportive in the launch of this business and I could not be more appreciative. Also, in general when I meet people in the community, they are friendly and genuine. Now that I have kids, we are always looking for things to do as a family. There are so many great family events hosted in the community but also family-friendly businesses.

More Questions

Q: What is the best part about running your own company?

A: Being able to make a difference in not only the lives of the clients we serve but also the lives of our employee. I love getting to know people and how we can help. From the client side, I love to know what their vision is for their life, their journey, the challenges they face and how we can help. From the employee side, I want to get to know them and how I can help them achieve their goals.

Q: Share a lesson that you've learned as an entrepreneur.

A: There have been so many lessons it is hard to pick just one. Sometimes the biggest hurdle is yourself and not letting fear get in your way.

Q: Name a tool could you not live without. Why?

A: Technology. When I started in home care everything was paper. We wrote the schedule on a white board and the caregivers had to come to the office to get their schedule. All documentation and timecards were paper, which meant caregivers had to make frequent trips to the office or we had to track them down. This may not seem like a huge deal for many businesses, but we are a mobile business and the care we provide does not happen in our office it happens in the homes of our clients. Now everything is technology-based, and we can obtain data from our caregivers in real time. Caregivers can get their schedule digitally and clock in and out from a phone. What is even better is we can see caregiver documentation in real time, which means we can identify and address any concerns or changes in condition faster. This real time data is beneficial for both clients and employees.

Q: What do you think is one challenge facing our community today? And how should we tackle it?

A: We need more people! We need more people to discover Sioux Falls and move here. The unemployment rate is very low and there are so many great jobs opportunities here. We need to get the word out to a broader area that we are a family-friendly community with a wide variety of entertainment, food and awesome employers!

Q: What is one community or non-profit organization that you support? Tell us about it and why it is important to you.

A: My sister is active in the South Dakota National Guard and we have a lot of family members that are veterans. About six years ago my sister invited our entire family to participate in the Black Hills Veteran's march and this has since become an annual family event. We have participated in the march, raised money to help sponsor the food and volunteered at rest stops. It is a very fun event that pays tribute to the many sacrifices our veterans have made while also raising funds to support local veterans' needs.

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