We are all coming to terms with our new 'normal for now.' It can be exhausting to deal with physical separation, everchanging workplace rules and financial concerns. At a time when we need to be inspired and reminded of the many amazing people, things and experiences that surround us, the Chamber and our community partners released a new brand identity for Sioux Falls. While no brand can fully capture the unique diversity of our community, it nevertheless unites us and serves as a reminder of our collective commitment to the good and wellbeing of all citizens. I couldn't help but feel inspired, hopeful and proud when I saw the branding and I hope you are as well.
...Perhaps more now than ever do we see how interconnected we truly are
The Chamber initiated this collaborative project because we recognize that growing our community is a rising tide that lifts all boats. Attracting workforce talent, visitors and new businesses while connecting and engaging with each other are important for economic success and quality of life.
As part of rebranding, our Chamber also changed its name to Greater Sioux Falls Chamber of Commerce. We are a regional chamber of commerce and we need to think bigger – we are greater together. Perhaps now more than ever, do we see how interconnected we truly are and dependent upon each other for success.
And now more than ever, the Chamber is tirelessly working to help our business community. If you haven't already, take a look at our supportsiouxfalls.biz website and call us at the Business Resource Hotline. The Chamber has also been the voice of business to our elected officials as they create new programs to deal with the economic impact of this pandemic. The Chamber team has made personal calls to every member (nearly 2,000!) to check in and offer a word of encouragement during this time. Please know that the Chamber is here to help support you and find solutions. This isn't just lip service – contact the Chamber if you need help. A special note of thanks to our Chamber team for their tireless commitment in helping our businesses.
Proud to be a Chamber member,