AUG. 7, 2017 - VOL. 53 No. 11

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Crossroads Summit aims to educate, connect and inspire attendees

The fourth Crossroads Summit will be held Thursday, August 17 at the Sioux Falls Convention Center. Hosted by the Young Professionals Network, this one-day professional development conference encourages people from all industries around the region to network, learn and build relationships. The agenda includes two keynote speakers, multiple breakout sessions and a new feature this year – a CEO Panel.

This year's theme is "Living Your Mission." Crossroads Summit co-chairs Maggie Groteluschen, The First National Bank in Sioux Falls, and Reggie Kuipers, Bender Commercial Real Estate Services, hope the event will inspire attendees. Kuipers said, "Young professionals are looking for a cause to believe in, something bigger than the bottom line, profits and traditional structure – which is exactly what the community leaders have embodied for generations."

The theme will be woven through all aspects of the Summit, from keynote speakers and breakout session topics, to the optional charitable giving activity. Attendees are invited to bring general craft supplies and blankets to support the kids and families served by Family Visitation Center.

For the first time, the Crossroads Summit will feature a local Sioux Falls executive as a keynote speaker. John T. Meyer is the co-founder and CEO of Lemonly, a startup that helps companies create understanding with visuals. Meyer speaks across the country and frequently writes about the topic of company culture, human resources and building a great team. He will address Summit attendees with the opening keynote.

Bert Jacobs, co-founder and CEO (Chief Executive Optimist) of Life is Good, will deliver the lunch keynote. Life is Good spreads the power of optimism through inspiring art, a passionate community and groundbreaking nonprofit work. Jacobs will illustrate how we can use the power of optimism to further benefit and give back to the community of Sioux Falls.

Summit attendees can choose from more than 20 different breakout topics during the morning and afternoon sessions. Topics range from practical to theoretical, with many speakers tying their presentation to the theme of living your mission. For example, The Event Company founder Addie Graham-Kramer will offer ideas on how to make a difference in the community through volunteer work.

The day will close with a panel of local CEOs discussing the importance of businesses giving back to our community. The panelists include Anne McFarland, President and CEO of Lifescape; Jeff Scherschligt, CEO of Howalt+McDowell Insurance, a Marsh & McLennan Agency LLC company; Eric Yunag, VP Strategic Initiatives at Convergint Technologies; and Bill Baker, Chairman and CEO at The First National Bank in Sioux Falls. The panel will be moderated by Paige Pearson Meyer, Midco.

Tommy Johnson, Boyce Law Firm, has attended previous Summits and is excited to return this year. "In years past, I have found the educational aspect of the conference to be both engaging and relevant. I've come away with new ideas that I can take back to my office to implement into my career," said Johnson.

Education is a large part of the conference, but networking is also a key aspect of professional development. Johnson added, "Whether it is re-connecting with a contact or making a new one, your network of contacts will benefit from attending the Summit – the socializing and networking opportunities at the Summit are boundless."

The 2017 Crossroads Summit is made possible through generous support from the Sioux Falls area business community. Gold Sponsors are Argus Leader Media and CorTrust Bank. Silver Sponsors are Bank Midwest; The First National Bank in Sioux Falls; First PREMIER Bank; HenkinSchultz Creative Services; RSM US LLP; and Sanford Health. Bronze Sponsors are American Bank & Trust; Avera; Bender Commercial Real Estate Services; Boyce Law Firm; Citi; CNA Surety; Cutler Law Firm; Davenport, Evans, Hurwitz & Smith, LLP; Dorsey & Whitney Trust Company LLC; Eide Bailly, LLP; Fiegen Construction; First Bank & Trust; First Dakota Title; Great Western Bank; Howalt+McDowell Insurance, a Marsh & McLennan Agency LLC company; Interstate Office Products; Journey Group; KELOLAND Media Group; Liberty National Bank; Lloyd Companies; Marco; McKinneyOlson Insurance; MetaBank; Midco; Novak Sanitary Service; Poet; Pride Neon; SDN Communications; Wells Fargo; and Woods, Fuller, Shultz & Smith P.C.

2017 crossroads summit agenda

7:30-8:15 a.m. Registration
8:15-9:30 a.m. Breakfast Keynote, John T. Meyer
9:45 a.m.-Noon Breakout Sessions
12:15-1:45 p.m. Lunch Keynote, Bert Jacobs
2:00-3:00 p.m. Breakout Sessions
3:15-4:15 p.m. CEO Panel
4:15-6:00 p.m. Social

Keynote Speakers

John T. Meyer,
Co-Founder and CEO of Lemonly

John T. Meyer is Co-Founder and CEO of Lemonly, a company that specializes in infographics, videos, and microcontent to help clients tell their story through visuals.

Bert Jacobs,
Co-Founder and CEO of Life is Good

Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community and groundbreaking nonprofit work.

For a complete list of Breakout Session topics and presenters, visit the website at

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